IV. Look through the table presenting noun suffixes. Do the exercise in the third column putting the suitable suffix to the words, translate them.

II. Read the international words. Say what Russian words help to guess their meaning. Make up sentences using these words.

I. Study the list of topical vocabulary to avoid the difficulties in understanding the text of this unit. Consult a dictionary to pronounce the words correctly.

MARKETING

UNIT 7

X. Find some additional information and prepare short reports on the problems of management.

· Leadership and management styles

· Planning a meeting

· Presentations

· Business plan

XI. Speak on the topic “Management”. Use your own studies, ideas and conclusions on the subject.

Adjustment _n to smth – приспособление к чему-либо

advertising _n – реклама

come to grief – потерпеть неудачу

competitor _n – конкурент

consumer products – потребительские товары

discount _n – скидка

distinction _n – различие

marketing mix – «маркетинговый микс» (структура реализации/сбыта продукции)

publicity _n – реклама

refer to smth _v – относиться к чему-либо

Marketing, integrated, individual, institution, client, partner, original, identify, practice, creative, distribution, psychology, sociology, mathematics, anthropology, neuroscience, profession, segmentation, planning, execution, promotion, art, aspect, specifications, actual, monetary, energy, channel, catalogue, geographic region, industry, population, segment, element, model, unique, nature, function, total, orientation, contrast, real, theoretical.

III. Read and translate the sentences paying attention to the word value used in different meanings as noun or verb.

1. Personal values are connected with particular groups of people or systems, such as culture, religion, and political party associations.

2. The values include objects, conditions or characteristics that members of a society consider important.

3. Total enterprise value (TEV) is an economic measure reflecting the market value of the whole business.

4. Value is not the same thing as price.

5. The law of value is a concept in Karl Marx’s review of political economy.

6. The labor theory of value treats value as a quantity of human labour.

7. According to Marx, economic value exists because human beings know that the products they produce have a socially accepted value, even if no trade occurs.

8. The real estate company valued my apartment at 1800000 rubles.

9. I value his friendship because he helps me every time I face any difficulties.

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