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Документация, необходимая для работы компании. Стандарты ISO 9000

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Requirements for extensive internal documentation are spelled out in the ISO 9000 series of international standards. The major classifications of needed documents include marketing, user guides, administrative material and published works.

Marketing material. Companies need written material to provide customers with information about the company and their products and services. This material includes: promotional brochures; advertisements, flyers, catalogues, and other pre-sale literature; informational brochures. Most companies now use web sites as marketing brochures. Marketing specialists, advertising copywriters, technical documentation specialists do marketing writing.

User guides and manuals. Companies that make products need to have manuals and user guides that will explain how to properly use the product. These documents are intended for both external customers and for use internally. Typical guides and manuals include: quick reference guides; software user or reference guides; hardware reference and user guides; combination guides. Many companies are putting their guides and manuals online.

Administrative material. Most companies need documents to cover various administrative requirements. Such material includes: organization manuals; training materials; annual reports. The movement is to put much of this material online, on the Web, or on an internal intranet. Organization manuals provide guidance to employees or customers of an organization. They include policies and procedures manuals, style guides and benefits guides. Training materials are publications developed for use in a training or classroom environment by either the trainer or student; they may include manuals, tutorials, workbooks, and instructor guides. Annual reports summarize the activities or financial position of a corporation, governmental agency, or nonprofit community organization.

Material for publication. Companies need documentation intended for publication. These include: magazine or trade journal articles; newsletters; technical reports; speeches; magazine or trade journal articles. A company may want articles published in magazines. This material would include news and information about an organization, technology, industry, or scientific field. It may be intended for an internal or external audience, a special interest audience or the general public. Some companies distribute newsletters giving information about company happenings. Newsletters may be intended for an internal or external audience. Companies may want reports written on scientific or technical efforts. Top company officials may need speeches written for special occasions or presentations. Some technical writers specialize in this field.

There is a wide range of documentation that companies need for effectively running their businesses. Documentation is also needed to create new business by providing information to potential customers. Besides the traditional paper-based documents, online documentation is becoming important to successful companies. (Ron Kurtus, www.school-for-champions.com)

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